Ages 3–6Apple · Carrot
With selected vitamins*
100 mlFlavour concept
A NEW GENERATION OF KIDS BEVERAGES
Small sips. Big days.
VitaMini is designed to turn an everyday gesture into a simple, practical and enjoyable moment: a 100 ml single-serve cup developed in two ranges, ages 3–6 and 6–13.
💧 100 ml single serve📦 Compact 6-pack👧 Ages 3–6 / 6–13
2 ranges by age
Format 100 ml
🛡️Selected vitamins*
🌿No artificial colours*
🎒Practical format
◉Printed sealing lid
💛Designed for families
THE CONCEPT
Easy to understand. Easy to carry.
The VitaMini concept combines a familiar, intuitive format with an age-differentiated range. Final formulation, nutrition facts and every claim will be validated before market launch.
🧒
Two age ranges
Distinct communication for children aged 3–6 and 6–13, with dedicated flavours and visual language.
💧
Ready-to-use 100 ml
A compact, sealed single-serve format that is easy to carry and consume.
🛒
Made for real shopping habits
3- and 6-cup multipacks for grocery retail, pharmacies, parapharmacies and specialist channels.
THE RANGE
Eight flavour concepts. Two VitaMini worlds.
These references are development concepts: recipes, ingredients, micronutrients, product names and claims remain subject to technical and regulatory validation.
Ages 3–6
Ages 3–6Strawberry · Pumpkin
With selected vitamins*
100 mlFlavour concept
Ages 3–6Pear · Peach · Carrot
With selected vitamins*
100 mlFlavour concept
Ages 3–6Blueberry · Apple
With selected vitamins*
100 mlFlavour concept
Ages 6–13Orange · Mango · Carrot
With selected vitamins*
100 mlFlavour concept
Ages 6–13Forest Berries · Beetroot
With selected vitamins*
100 mlFlavour concept
Ages 6–13Apple · Kiwi · Lime
With selected vitamins*
100 mlFlavour concept
Ages 6–13Peach · Apricot
With selected vitamins*
100 mlFlavour concept
* Images and packaging shown are concepts. Formulation, composition, claims, labels and commercial features are subject to final validation.
Preliminary logistics concept
SELECTED PACKAGING
A six-pack designed for the school bag.
The concept has been simplified to reduce material, cost and bulk: six 100 ml cups in two levels of three, with no internal divider, and a die-cut top cover that reveals the three upper cups while keeping them securely retained.
3 + 3, no dividersSix cups in two levels of three, with no internal shelf or horizontal separator.
Cups held securelyDie-cut board geometry and tight tolerances limit movement during transport and daily use.
Controlled top windowsOpenings reveal the three upper cups without allowing accidental release.
Simple and cost-efficientOne essential die-cut carton with no display tray or unnecessary components.
Target retail-pack envelope: approximately 210 × 80 × 110 mm. Dimensions to be frozen after the final cup, flange and board specifications are selected.
INDUSTRIAL LOGISTICS
From retail pack to pallet, designed to scale.
Secondary packaging has been sized for straightforward handling and EUR 1200 × 800 mm palletisation. Figures are preliminary and must be confirmed with physical samples and transport testing.
Retail six-pack
6 × 100 ml in two levels of three. Compact divider-free carton with retaining top windows.
6 cups3 + 3
600 ml nominal6 × 100 ml
12-pack master carton
FEFCO 0201 kraft corrugated shipping case. Twelve retail packs, totalling 72 cups.
12 packs2 × 3 × 2
72 cups / 7.2 L≈ 435 × 255 × 235 mm
EUR 1200 × 800 pallet
Preliminary high-efficiency pattern with no pallet overhang and alternating layers for improved stability.
49 cartons7 × 7
3,528 cups352.8 L
Preliminary logistics concept
Layer pattern and load-stabilisation requirements
Layer pattern7 cartons per layer, mirrored A/B layout
Target layers7 layers
Pallet total49 cartons · 588 packs · 3,528 cups
Nominal volume352.8 L beverage
Target height≈ 1.79 m including EUR pallet
StabilisationStretch film + corner boards + top sheet; anti-slip sheets if required
ValidationBCT/carton compression, vibration, drop, transport and climatic conditioning tests
Target retail-pack envelope: approximately 210 × 80 × 110 mm. Dimensions to be frozen after the final cup, flange and board specifications are selected. Secondary packaging has been sized for straightforward handling and EUR 1200 × 800 mm palletisation. Figures are preliminary and must be confirmed with physical samples and transport testing.
FOR PARENTS & FAMILIES
Clarity comes first.
VitaMini is designed to be understood in seconds: age range, flavour, quantity and nutrition information should be easy to read. No ambiguous promises and no communication presenting the product as a replacement for a varied, balanced diet.
✓
Age range clearly visible on front of pack
✓
Readable ingredients and nutrition information
✓
Clear colour coding between the two ranges
✓
Compact for home, school, travel and activities
QUALITY & DEVELOPMENT
From concept to shelf through a controlled process.
The project is currently in industrial development. UESE is structuring formulation, supply chain, packaging, food safety, shelf life, traceability and qualification of manufacturing partners.
1
Formula
Definition of ingredients, taste and nutrition profile.
2
Validation
Regulatory review, stability and shelf-life work.
3
Production
Industrial process and batch controls.
4
Packaging
Sealing, labelling and multipacks.
5
Distribution
Pallets, logistics and shelf availability.
GO TO MARKET
Designed to be where families shop.
🛒
Grocery retail
Supermarkets, hypermarkets and retail chains.
⚕️
Pharmacies
A high-trust channel for family shoppers.
➕
Parapharmacies
Health, wellness and convenience positioning.
🏪
Specialists
Baby, family, travel and selected specialist channels.
Are you a buyer, distributor or industrial partner?
We are building the partner network for contract manufacturing, packing, ingredients, packaging, logistics and distribution.
Let’s discuss the project →🏭 Co-packer / white label
🛒 Retail & buyers
⚕️ Pharmacy & distribution
📦 Packaging & logistics
FAQ
The important things, clearly stated.
No. The project is currently being industrialised. Images shown on this website are product and packaging concepts.
The two ranges are being designed with distinct identities, flavours and formulations appropriate to each age segment. Final nutritional content will be validated by specialists before launch.
No. VitaMini is not presented as a replacement for fruit, vegetables or a varied and balanced diet.
The vitamins and their quantities will be defined during formulation and may only be communicated after verification against applicable regulatory requirements.
The initial commercial plan includes grocery retail, pharmacies, parapharmacies and specialist channels, with gradual expansion based on distribution agreements.
Would you like to follow the VitaMini launch?
For commercial enquiries, industrial partnerships, distribution or project development, contact UESE ITALIA S.p.A.
Email sales@uese.it