Concept currently being industrialised
A project owned by UESE ITALIA S.p.A. · uese.eu
A NEW GENERATION OF KIDS BEVERAGES

Small sips. Big days.

VitaMini is designed to turn an everyday gesture into a simple, practical and enjoyable moment: a 100 ml single-serve cup developed in two ranges, ages 3–6 and 6–13.

💧 100 ml single serve📦 3- and 6-packs👧 Ages 3–6 / 6–13
VitaMini product and multipack concept
2 ranges by age
Format 100 ml
🛡️Selected vitamins*
🌿No artificial colours*
🎒Practical format
Printed sealing lid
💛Designed for families
THE CONCEPT

Easy to understand. Easy to carry.

The VitaMini concept combines a familiar, intuitive format with an age-differentiated range. Final formulation, nutrition facts and every claim will be validated before market launch.

🧒

Two age ranges

Distinct communication for children aged 3–6 and 6–13, with dedicated flavours and visual language.

💧

Ready-to-use 100 ml

A compact, sealed single-serve format that is easy to carry and consume.

🛒

Made for real shopping habits

3- and 6-cup multipacks for grocery retail, pharmacies, parapharmacies and specialist channels.

THE RANGE

Eight flavour concepts. Two VitaMini worlds.

These references are development concepts: recipes, ingredients, micronutrients, product names and claims remain subject to technical and regulatory validation.

VitaMini Apple · CarrotAges 3–6

Apple · Carrot

With selected vitamins*

100 mlFlavour concept
VitaMini Strawberry · PumpkinAges 3–6

Strawberry · Pumpkin

With selected vitamins*

100 mlFlavour concept
VitaMini Pear · Peach · CarrotAges 3–6

Pear · Peach · Carrot

With selected vitamins*

100 mlFlavour concept
VitaMini Blueberry · AppleAges 3–6

Blueberry · Apple

With selected vitamins*

100 mlFlavour concept
VitaMini Orange · Mango · CarrotAges 6–13

Orange · Mango · Carrot

With selected vitamins*

100 mlFlavour concept
VitaMini Forest Berries · BeetrootAges 6–13

Forest Berries · Beetroot

With selected vitamins*

100 mlFlavour concept
VitaMini Apple · Kiwi · LimeAges 6–13

Apple · Kiwi · Lime

With selected vitamins*

100 mlFlavour concept
VitaMini Peach · ApricotAges 6–13

Peach · Apricot

With selected vitamins*

100 mlFlavour concept

* Images and packaging shown are concepts. Formulation, composition, claims, labels and commercial features are subject to final validation.

VitaMini 100 ml single-serve cup with Strawberry and Pumpkin branded lid
PACKAGING

A small cup that becomes part of the brand.

VitaMini uses a compact single-serve container with a heat-sealed lid as its reference format. The top film is also the primary branding surface: distinctive, collectible and instantly recognisable on shelf.

Single serve

100 ml: compact serving, easy to distribute and carry.

1

3-pack

Trial and occasional-consumption format, ideal for shelf introduction.

3

6-pack

Family and weekly-consumption format designed for grocery rotation.

6
FOR PARENTS & FAMILIES

Clarity comes first.

VitaMini is designed to be understood in seconds: age range, flavour, quantity and nutrition information should be easy to read. No ambiguous promises and no communication presenting the product as a replacement for a varied, balanced diet.

Age range clearly visible on front of pack
Readable ingredients and nutrition information
Clear colour coding between the two ranges
Compact for home, school, travel and activities
VitaMini age range concept
QUALITY & DEVELOPMENT

From concept to shelf through a controlled process.

The project is currently in industrial development. UESE is structuring formulation, supply chain, packaging, food safety, shelf life, traceability and qualification of manufacturing partners.

1

Formula

Definition of ingredients, taste and nutrition profile.

2

Validation

Regulatory review, stability and shelf-life work.

3

Production

Industrial process and batch controls.

4

Packaging

Sealing, labelling and multipacks.

5

Distribution

Pallets, logistics and shelf availability.

GO TO MARKET

Designed to be where families shop.

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Grocery retail

Supermarkets, hypermarkets and retail chains.

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Pharmacies

A high-trust channel for family shoppers.

Parapharmacies

Health, wellness and convenience positioning.

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Specialists

Baby, family, travel and selected specialist channels.

Are you a buyer, distributor or industrial partner?

We are building the partner network for contract manufacturing, packing, ingredients, packaging, logistics and distribution.

Let’s discuss the project →
🏭 Co-packer / white label
🛒 Retail & buyers
⚕️ Pharmacy & distribution
📦 Packaging & logistics
FAQ

The important things, clearly stated.

No. The project is currently being industrialised. Images shown on this website are product and packaging concepts.
The two ranges are being designed with distinct identities, flavours and formulations appropriate to each age segment. Final nutritional content will be validated by specialists before launch.
No. VitaMini is not presented as a replacement for fruit, vegetables or a varied and balanced diet.
The vitamins and their quantities will be defined during formulation and may only be communicated after verification against applicable regulatory requirements.
The initial commercial plan includes grocery retail, pharmacies, parapharmacies and specialist channels, with gradual expansion based on distribution agreements.

Would you like to follow the VitaMini launch?

For commercial enquiries, industrial partnerships, distribution or project development, contact UESE ITALIA S.p.A.

Email sales@uese.it